Fast Fashion means inexpensive clothing produced rapidly by mass market retailers in response to the latest trends. It is the bussiness model of replicating recent catwalk trends and high-fashion designs at low cost, driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.
The fast fashion model is so-called because it involves the rapid design, production, distribution, and marketing of clothing. This means that retailers are able to pull large quantities of greater product variety and allow consumers to get more fashion and product differentiation at a low price.
The environmental costs of fast fashion
Water pollution, toxic chemical use and textile waste:
fast fashion comes at a huge cost to the environment
WHAT CAN WE DO?
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